Since the invention of social media sites such as Facebook and Twitter, there have been many protest movements that have been either formed or boosted through the use of social media. From the Arab Spring to the Black Lives Matter campaign, many recent protests have used social media as a tool to create and spread awareness. The question that remains, however, is whether its’ truly effective.
The Black Lives Matter campaign began in the summer of 2013, with a simple hashtag #blacklivesmatter, posted by Alicia Garza, a labour organizer from Oakland, California. It says a lot about how we take social media for granted, that a simple use of a hashtag, can evolve in the space of 4 years, into a globally-recognized protest movement. The success of the movement is also an example of how globally interconnected we have become and the significance of social media.